Draw an imaginary line downwards from the center of the eye. This is the furthest point on the cheek where blush should be applied. Apply blush along cheekbone from hair line downwards to avoid ending up with a heavy "blob" of color on the cheek. Always remember less is best. Be sure to do the blush test. Once you are done with your entire makeup stand back, look in the mirror. Check to see if your face is ‘balanced’. You should have on just enough blush to make you look as though you are blushing. If you have on any more than that you need to tone it down. To soften blush apply some powder over your blush. In the evening you have a little more liberty and so you could go a bit heavier according to the look you wish to achieve. When applying blush use a darker shade to contour your face and "lift" your cheekbones. We recommend light colors of Sacha Cosmetics blush to highlight. Use your blush brush to apply blush with small half-moon shaped strokes moving from your hairline to your cheek bones. Do not apply close to the nose. Keep your blush on the cheek bones. If you have sallow skin, pick a foundation that disappears on your face. To counteract your skin tone choose a pink or rosy blush. For a very natural look, apply blush on the cheekbones and eyelids matching the color of the lipstick. To tone down blush, apply a dusting of powder on top to subdue the color. Never overdo your blush application, tap excess blush off your brush before applying. Use a very small amount of blush for mid-day makeup touchup. The oil from your skin will grab color and intensify it. Invest in a big fluffy blush brush just as makeup artists use. It will give you a soft, even blush of color. Apply blush after powder for smooth, even look with no streaking. Glow Without Blushing. When you just want to add warmth to the skin instead of a standard blush color like rose, peach or plum, use a light to medium bronzing powder in place of blush. When you wear blush, DO find a color that is not too red for your skin tone since you will look sunburned.